When creating your own Ape URL, we don't collect anything super personal about you, however, we do record the IP address of every submission so that in the event the link is found to be illegal and we have to snitch to the authorities, we have something half useful to tell them.
When you click on an Ape URL link, we keep track of all useful kinds of things for the person who made that Ape URL. This is all the same kind of info that can you find in Google Analytics which is used on nearly every website online. There's nothing in that can identify you individually, though we may use data to measure market trends.